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The ConversionDesign™ Starter Kit is the fastest way to install a systematic conversion framework between your ad traffic and your revenue without hiring an agency, running a single A/B test, or spending another extra dollar on traffic.
It's designed to show you exactly:
Where your store breaks
Why visitors don’t convert
What to fix first
No opinions
No generic advice
No redesign guesswork
Just a clear diagnosis and a prioritized action plan

Checklist and identify exactly where conversions

Conversion Diagnostics Toolkit and see how much your current traffic should be generating

by-step buying journey

high-impact conversion leaks across your store without redesigning anything

Playbook and increase clicks, add-to-carts, and completed purchases

and make better decisions that consistently improve store performance

Skyrocket Your Conversion Rate and focus on the changes that actually move revenue
Right now one of two things is true
Either your store is converting as hard as it should
Or you are paying to send traffic into a store that is underperforming
Most founders never see the difference
A founder came to us in 2023 running a Shopify supplement brand doing around $80,000 a month.
On paper, things looked healthy.
Meta ads were performing.
CTR was solid.
UGC was doing its job.
But his store had been trapped at a 1.6% conversion rate for eight straight months.
And that number had started to rot everything around it.
Because when your store converts badly, everything gets heavier.
Your CPA feels worse.
Your margin gets thinner.
Your scaling gets riskier.
Your confidence starts to crack.
So he did what founders do when revenue stalls.
❌ He pushed budget.
❌ He brought in a CRO freelancer.
❌ He got a report.
❌ He hired a new creative agency.
❌ He redesigned the homepage.
Nothing moved.
By the time he came to ConversionWise, he had spent another $140,000 on traffic.
That traffic did not hit a better store.
It hit the same product pages.
The same friction.
The same hesitation.
The same weak buying journey.
Same traffic.
Same store.
Same result.

When we ran the ConversionDesign™ Checklist, we found 47 specific issues across product pages, cart, and checkout.
Not vague notes.
Not “improve trust.”
Not “optimize UX.”
Not “test messaging.”
Actual problems.
Missing trust elements.
Weak purchase cues.
Poor information order.
Unclear product communication.
Friction sitting exactly where buying intent should have been getting stronger.
The top three problems had nothing to do with ads, targeting, or creative.
They were sitting on the product page.
A page his media buyer had never reviewed.
A page his agency had never touched.
A page quietly crushing the value of every click he paid for.

Within 90 days of fixing the right things, his conversion rate moved from 1.6% to 3.1%.
On an $80,000/month store, that translated into another $75,000 per month.
No new ad account.
No miracle creative.
No secret targeting trick.
Just a better store & buying experience.

That story is not rare.
We see versions of it again and again.
The problem is almost never just the ad.
The problem is usually what happens after the click.
And most founders never fix it because nobody has ever shown them how to see the store clearly.
That is exactly why we built the ConversionDesign™ Starter Kit.

If your store is getting traffic but not converting
This is where things start to break
You increase ad spend
You test creatives
You refresh campaigns
And still
Your Shopify dashboard barely moves
So you push harder
More spend
More tests
More changes
But the result stays the same
Because the problem is not before the click
It’s what happens after.
And understand what needs to be fixed first
Because once the store improves
Everything else performs better

Why Take Our Advice?







Here Is Exactly


Get instant access to all six components. No waiting. No calls. No onboarding. No drawn-out setup.


Go through your live store page by page and score it against the checklist.


Use the calculator and frameworks to see what is underperforming and what it is costing you.


Fix the highest-impact issues first, improve your conversion rate, and get more revenue from the traffic you already have.

Audit your store page by page and expose exactly where conversions stall.
See which screens fail to move buyers forward.
Focus your effort only where revenue is being lost.

Calculate how much revenue your current traffic should be generating.
See the exact gap between your current CVR and your potential.
Turn your Shopify data into a clear growth target.

Restructure your pages based on how people actually decide to buy.
Guide visitors step by step instead of hoping they figure it out.
Remove friction that silently kills conversions.

Fix high-impact issues immediately without redesigning your store.
Improve key buying moments this week.
Stack small changes that move revenue fast.

Evaluate every page through a proven conversion lens.
Stop making design decisions that don’t drive revenue.
Build a store that consistently converts traffic into sales.

Identify the highest leverage opportunities inside your store.
Focus only on what moves revenue.
Turn existing traffic into more customers.


YOU DO NOT NEED MORE TRAFFIC UNTIL YOU KNOW WHAT YOUR STORE IS DOING WITH THE TRAFFIC YOU ALREADY HAVE
RATED TrustPilot's No.1 CRO Agency













Digital Checklist
A 150+ point store audit instrument built from 4,000+ client optimisations. Scores every page (homepage, PDP, cart, checkout) against proven conversion criteria.

Digital Worksheet + Video
Pre-built Google Sheet that takes the buyer's current traffic volume, CVR, and AOV and shows current Revenue Per Session alongside projected RPS at 2%, 3%, 3.5%, and 4% CVR.

Digital PDF
ConversionWise's internal page architecture framework. Defines every conversion element that must appear on each page type (homepage, collection, PDP, cart, checkout, landing pages).

Digital PDF Download
The 30 highest-impact, lowest-effort optimisations from the full checklist. Each item includes implementation guidance and expected impact.

Digital PDF Download
The 10 foundational principles that underpin every ConversionWise optimisation decision. Explains why certain changes produce results and others do not.

Digital PDF Download
Five immediately implementable conversion rate techniques that require no developer and can be applied to any store within a single working session.


Limited Time Special - GET YOUR Conversion Design™ Starter Kit NOW for just $17



Use the kit. Run the diagnostic.
If you do not find at least one specific improvement that could pay for the kit 10x over, email us and we’ll refund your $17 immediately.
You keep the files. No friction. No awkward back and forth.
No risk sitting on your side of the table.

TRUSTED BY 4000+ FOUNDERS, GROWTH OPERATORS AND ECOM SPECIALISTS
It is a professional-grade diagnostic toolkit containing 6 components: the 150+-point ConversionDesign™ Checklist, the Store Conversion Diagnostics Toolkit (a pre-built Google Sheet calculator), the ATID COA Page Frameworks, the 30 Quickest Conversion Rate Wins, the Top 10 Conversion Principles, and the 5 Ways To SKYROCKET Your Conversion Rates. Together, they give you everything you need to find exactly what is wrong with your store, quantify what it is costing you in real dollars, and know what to fix first.
The ConversionDesign™ Starter Kit is designed for Shopify founders, media buyers, growth operators, and ecommerce specialists running stores doing $20,000 to $250,000 per month, where the founder is already spending on ads and UGC and is not seeing the revenue growth they expect. It is particularly valuable for founder-led brands with small teams who do not have a dedicated CRO resource in-house.
Yes. The ConversionDesign™ framework has been applied to over 4,000 Shopify brands across every ecommerce category: supplements, fashion, beauty, food and drink, homeware, sporting goods, and more. The 150+ point checklist covers conversion elements that apply to every Shopify ecommerce store regardless of product category.
Most free CRO checklists are written by content marketers who have never run a live A/B test on a real store. The ConversionDesign™ Checklist was built from 13 years of hands-on optimisation work across 4,000+ Shopify brands. Every one of the 150+ points is in the checklist because it has produced a measurable improvement in conversion rate on real stores with real revenue on the line. It is not a content piece. It is an operational instrument.
The ConversionDesign™ Starter Kit is specifically designed for Shopify brands at the growth stage. Stores doing $20,000 to $250,000 per month where the founder is already spending on ads and UGC and is not seeing the revenue growth they expect. The diagnostic is most valuable at this stage because the gap between your current CVR and your potential CVR is worth the most in real dollars. A store doing $100,000 per month at 1.8% CVR that moves to 3.2% CVR does not need more traffic. It needs this diagnostic.
Most agency audits are surface-level reviews that identify obvious issues without a structured diagnostic framework behind them. The ConversionDesign™ Checklist covers 150+ specific conversion elements across every page type. In our experience, stores that have already been audited by an agency typically still have 40 to 60 unaddressed items on the checklist when they run it for the first time. The framework is more rigorous than most agency audits and it costs $17 instead of $1,500.
Yes. The 30 Quickest Conversion Rate Wins and the 5 Ways To SKYROCKET Your Conversion Rates are specifically selected because they require no developer and no designer. They are changes you can make directly in your Shopify theme editor or through your existing apps. The diagnostic itself requires nothing more than your store URL and in most cases up to 60 minutes.
Yes. After completing the Starter Kit, many founders find they want expert support to implement the full fix sequence on their specific store. ConversionWise offers a done-for-you Growth CRO Program for Shopify brands doing $500,000 to $20M per year. After your purchase, you will have the opportunity to book a free Revenue Diagnostic Call where a ConversionWise strategist reviews your live store and shows you exactly what a high-performing version of it looks like.

Since You have already made it this far



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Disclaimer: Results mentioned on this page are not typical. Individual results will vary based on store traffic, niche, and implementation. The ConversionDesign™ Starter Kit is a digital educational resource. ConversionWise makes no income guarantees.
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