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For Anyone Running or managing an E-commerce Business

There’s a MASSIVE Gap Between Your Traffic and Your Revenue

If your Shopify numbers don’t add up, this kit shows you exactly what’s breaking between the click and the purchase

Make sure your sound is turned on

🔒 Secure Checkout | Instant Access | 30-Day Money-Back Guarantee

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“I have finally found an agency that I believe i’ll be with for the rest of my career because they’re that good! They’re called ConversionWise by Oliver Kenyon, and these guys have made my brand a couple hundred grand in the first 4 months!

Ezra Firestone ⭐⭐⭐⭐⭐

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What's included in our

ConversionDesign™ Starter Kit

The ConversionDesign™ Starter Kit is the fastest way to install a systematic conversion framework between your ad traffic and your revenue without hiring an agency, running a single A/B test, or spending another extra dollar on traffic.

It's designed to show you exactly:

Where your store breaks

Why visitors don’t convert

What to fix first

No opinions

No generic advice

No redesign guesswork

Just a clear diagnosis and a prioritized action plan

which shows You Step By Step How To

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Audit your store with the ConversionDesign™

Checklist and identify exactly where conversions

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Calculate your revenue gap with the Store

Conversion Diagnostics Toolkit and see how much your current traffic should be generating

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Structure your pages using the ATIDFA Framework and turn your store into a clear, step-

by-step buying journey

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Deploy the 30 Quick Conversion Wins and fix

high-impact conversion leaks across your store without redesigning anything

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Optimize your funnel with the CRO Quick Wins

Playbook and increase clicks, add-to-carts, and completed purchases

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Apply the Top 10 Conversion Design Principles

and make better decisions that consistently improve store performance

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Identify growth opportunities with 5 Ways to

Skyrocket Your Conversion Rate and focus on the changes that actually move revenue

Right now one of two things is true

Either your store is converting as hard as it should

Or you are paying to send traffic into a store that is underperforming

Most founders never see the difference

If Your Store Is Getting Traffic But Not Converting, This Will Be The Most Important Thing You Read Today

A founder came to us in 2023 running a Shopify supplement brand doing around $80,000 a month.

On paper, things looked healthy.

Meta ads were performing.

CTR was solid.

UGC was doing its job.

But his store had been trapped at a 1.6% conversion rate for eight straight months.

And that number had started to rot everything around it.

Because when your store converts badly, everything gets heavier.

Your CPA feels worse.

Your margin gets thinner.

Your scaling gets riskier.

Your confidence starts to crack.

So he did what founders do when revenue stalls.

He pushed budget.

He brought in a CRO freelancer.

He got a report.

He hired a new creative agency.

He redesigned the homepage.

Nothing moved.

By the time he came to ConversionWise, he had spent another $140,000 on traffic.

That traffic did not hit a better store.

It hit the same product pages.

The same friction.

The same hesitation.

The same weak buying journey.

Same traffic.

Same store.

Same result.

When we ran the ConversionDesign™ Checklist, we found 47 specific issues across product pages, cart, and checkout.

Not vague notes.

Not “improve trust.”

Not “optimize UX.”

Not “test messaging.”

Actual problems.

Missing trust elements.

Weak purchase cues.

Poor information order.

Unclear product communication.

Friction sitting exactly where buying intent should have been getting stronger.

The top three problems had nothing to do with ads, targeting, or creative.

They were sitting on the product page.

A page his media buyer had never reviewed.

A page his agency had never touched.

A page quietly crushing the value of every click he paid for.

Within 90 days of fixing the right things, his conversion rate moved from 1.6% to 3.1%.

On an $80,000/month store, that translated into another $75,000 per month.

No new ad account.

No miracle creative.

No secret targeting trick.

Just a better store & buying experience.

That story is not rare.

We see versions of it again and again.

The problem is almost never just the ad.

The problem is usually what happens after the click.

And most founders never fix it because nobody has ever shown them how to see the store clearly.

That is exactly why we built the ConversionDesign™ Starter Kit.

If that story feels a little too familiar, that is exactly the point

If your store is getting traffic but not converting

This is where things start to break

You increase ad spend

You test creatives

You refresh campaigns

And still

Your Shopify dashboard barely moves

So you push harder

More spend


More tests


More changes

But the result stays the same

Because the problem is not before the click

It’s what happens after.

STOP SENDING TRAFFIC TO A STORE YOU HAVEN’T DIAGNOSED

And understand what needs to be fixed first

Because once the store improves

Everything else performs better

Why Take Our Advice?

We’ve built a team of 60+ CRO specialists and best-in-class designers.

We’ve worked with over 4,000+ brands

Built over 12,000+ landing pages

And spent 13+ years inside ecommerce conversion data

Which means

We’ve seen exactly what causes stores to scale

And exactly what keeps them stuck

Which also means you are not making blind changes based on opinion, taste, or whatever your last agency happened to say on a Loom.

You are applying patterns that have already worked across thousands of real stores, real products, and real buying journeys.

This is not theory pulled out of a course.

It is field-tested conversion logic.

Clients Who Got Results

from Our Dedicated CRO & Design Services

Most Founders Are not Stuck

Because They Can't Run Ads

They're Stuck Because Their Store

Is not able to convert visitors to buyers fast

And At some point

It stops being confusing

And starts becoming expensive

The Old Way Is Costing You Revenue

Here Is The New Way

Here Is The New Way

The old way burns time

VS

The new way gives you signal

Here Is Exactly

How It Works

Purchase & Access

Get instant access to all six components. No waiting. No calls. No onboarding. No drawn-out setup.

Run the Diagnostic

Go through your live store page by page and score it against the checklist.

Identify Bottlenecks

Use the calculator and frameworks to see what is underperforming and what it is costing you.

Implement & Scale

Fix the highest-impact issues first, improve your conversion rate, and get more revenue from the traffic you already have.

You are not being asked to redesign your whole store overnight.

You are being shown where to look first.

That alone changes everything.

Here Is Everything You Get

Today For Only $17

ConversionDesign™ Checklist

Audit your store page by page and expose exactly where conversions stall.

See which screens fail to move buyers forward.

Focus your effort only where revenue is being lost.

Store Conversion
Diagnostics Toolkit

Calculate how much revenue your current traffic should be generating.

See the exact gap between your current CVR and your potential.

Turn your Shopify data into a clear growth target.

ATID COA Page Frameworks

Restructure your pages based on how people actually decide to buy.

Guide visitors step by step instead of hoping they figure it out.

Remove friction that silently kills conversions.

30 Quickest
Conversion Rate Wins

Fix high-impact issues immediately without redesigning your store.

Improve key buying moments this week.

Stack small changes that move revenue fast.

Top 10
Conversion Principles

Evaluate every page through a proven conversion lens.

Stop making design decisions that don’t drive revenue.

Build a store that consistently converts traffic into sales.

5 Ways To SKYROCKET
Your Conversion Rates

Identify the highest leverage opportunities inside your store.

Focus only on what moves revenue.

Turn existing traffic into more customers.

YOU DO NOT NEED MORE TRAFFIC UNTIL YOU KNOW WHAT YOUR STORE IS DOING WITH THE TRAFFIC YOU ALREADY HAVE

RATED TrustPilot's No.1 CRO Agency

What Are Others Saying About ConversionWise

Here's EVERYTHING YOU'RE GETTING For Only $17.00 Today

ConversionDesign™ Checklist

Digital Checklist

A 150+ point store audit instrument built from 4,000+ client optimisations. Scores every page (homepage, PDP, cart, checkout) against proven conversion criteria.

INSTANT ACCESS | Price: $97 FREE

Store Conversion Diagnostics Toolkit

Digital Worksheet + Video

Pre-built Google Sheet that takes the buyer's current traffic volume, CVR, and AOV and shows current Revenue Per Session alongside projected RPS at 2%, 3%, 3.5%, and 4% CVR.

INSTANT ACCESS | Price: $97 FREE

ATID COA Page Frameworks

Digital PDF

ConversionWise's internal page architecture framework. Defines every conversion element that must appear on each page type (homepage, collection, PDP, cart, checkout, landing pages).

INSTANT ACCESS | Price: $97 FREE

30 Quickest Conversion Rate Wins

Digital PDF Download

The 30 highest-impact, lowest-effort optimisations from the full checklist. Each item includes implementation guidance and expected impact.

INSTANT ACCESS | Price: $47 FREE

Top 10 Conversion Principles

Digital PDF Download

The 10 foundational principles that underpin every ConversionWise optimisation decision. Explains why certain changes produce results and others do not.

INSTANT ACCESS | Price: $47 FREE

5 Ways To SKYROCKET
Your Conversion Rates

Digital PDF Download

Five immediately implementable conversion rate techniques that require no developer and can be applied to any store within a single working session.

INSTANT ACCESS | Price: $47 FREE

Only $432  $17 Save $415 today

Get started For Just $17.00! Delivered instantly

One useful fix could pay for this dozens of times over

Oliver Kenyon

Co-Founder, ConversionWise

Oliver has spent the last 13 years analyzing over 4,000 Shopify stores. The ConversionDesign™ Starter Kit is built from the same diagnostic logic, page frameworks, and conversion principles his agency uses with high-ticket clients.

This is not a watered-down freebie. It is a practical entry point into how ConversionWise thinks about conversion.

 Limited Time Special - GET YOUR Conversion Design™ Starter Kit NOW for just $17 

Replace Guesswork, Ad Spend Waste, & Agency Reports That Change Nothing

A Single 60-Minute Diagnostic That Reveals Exactly Why Your Shopify Store Is Not Converting and What To Fix First.

100% Risk-Free Guarantee

Use the kit. Run the diagnostic.

If you do not find at least one specific improvement that could pay for the kit 10x over, email us and we’ll refund your $17 immediately.

You keep the files. No friction. No awkward back and forth.

No risk sitting on your side of the table.

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⭐⭐⭐⭐⭐

TRUSTED BY 4000+ FOUNDERS, GROWTH OPERATORS AND ECOM SPECIALISTS

FAQ

Frequently Asked 
Questions

What exactly is the ConversionDesign™ Starter Kit?

It is a professional-grade diagnostic toolkit containing 6 components: the 150+-point ConversionDesign™ Checklist, the Store Conversion Diagnostics Toolkit (a pre-built Google Sheet calculator), the ATID COA Page Frameworks, the 30 Quickest Conversion Rate Wins, the Top 10 Conversion Principles, and the 5 Ways To SKYROCKET Your Conversion Rates. Together, they give you everything you need to find exactly what is wrong with your store, quantify what it is costing you in real dollars, and know what to fix first.

Who is this for?

The ConversionDesign™ Starter Kit is designed for Shopify founders, media buyers, growth operators, and ecommerce specialists running stores doing $20,000 to $250,000 per month, where the founder is already spending on ads and UGC and is not seeing the revenue growth they expect. It is particularly valuable for founder-led brands with small teams who do not have a dedicated CRO resource in-house.

Does this work for my industry or product category?

Yes. The ConversionDesign™ framework has been applied to over 4,000 Shopify brands across every ecommerce category: supplements, fashion, beauty, food and drink, homeware, sporting goods, and more. The 150+ point checklist covers conversion elements that apply to every Shopify ecommerce store regardless of product category.

How is this different from a free CRO checklist I can find online?

Most free CRO checklists are written by content marketers who have never run a live A/B test on a real store. The ConversionDesign™ Checklist was built from 13 years of hands-on optimisation work across 4,000+ Shopify brands. Every one of the 150+ points is in the checklist because it has produced a measurable improvement in conversion rate on real stores with real revenue on the line. It is not a content piece. It is an operational instrument.

My store is already doing $20,000 to $250,000 per month. Is this too basic for me?

The ConversionDesign™ Starter Kit is specifically designed for Shopify brands at the growth stage. Stores doing $20,000 to $250,000 per month where the founder is already spending on ads and UGC and is not seeing the revenue growth they expect. The diagnostic is most valuable at this stage because the gap between your current CVR and your potential CVR is worth the most in real dollars. A store doing $100,000 per month at 1.8% CVR that moves to 3.2% CVR does not need more traffic. It needs this diagnostic.

What if I have already done a CRO audit with an agency? 

Most agency audits are surface-level reviews that identify obvious issues without a structured diagnostic framework behind them. The ConversionDesign™ Checklist covers 150+ specific conversion elements across every page type. In our experience, stores that have already been audited by an agency typically still have 40 to 60 unaddressed items on the checklist when they run it for the first time. The framework is more rigorous than most agency audits and it costs $17 instead of $1,500.

 I do not have a developer or a designer. Can I still use this?

Yes. The 30 Quickest Conversion Rate Wins and the 5 Ways To SKYROCKET Your Conversion Rates are specifically selected because they require no developer and no designer. They are changes you can make directly in your Shopify theme editor or through your existing apps. The diagnostic itself requires nothing more than your store URL and in most cases up to 60 minutes.

Do you offer more in-depth help beyond the Starter Kit?

Yes. After completing the Starter Kit, many founders find they want expert support to implement the full fix sequence on their specific store. ConversionWise offers a done-for-you Growth CRO Program for Shopify brands doing $500,000 to $20M per year. After your purchase, you will have the opportunity to book a free Revenue Diagnostic Call where a ConversionWise strategist reviews your live store and shows you exactly what a high-performing version of it looks like.

Since You have already made it this far

Our Final Message to Anyone Running Or Managing An Ecom Business

Look...

you’re going to check your Shopify dashboard again.

That part doesn’t change.

What changes is whether you understand

what you’re looking at.

Right now it’s just numbers.

After this, it becomes a diagnosis.

And once you see it, you can’t unsee it.

This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook™, Inc.

Disclaimer: Results mentioned on this page are not typical. Individual results will vary based on store traffic, niche, and implementation. The ConversionDesign™ Starter Kit is a digital educational resource. ConversionWise makes no income guarantees.

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